Enterprise & Innovation
Adama Bah
Responsible-tourism pioneer
A Gambian legacyAdama Bah is a Gambian tourism professional known for advocating tourism that benefits local communities. After a long career in hotel operations, he developed community-tourism initiatives and co-founded the Institute of Travel and Tourism of The Gambia. His international work includes responsible-tourism training, consultancy and awards judging.
THEIR MARK ON HISTORY
01Won a World Travel Market responsible-tourism award in 2004.
02Co-founded the Institute of Travel and Tourism of The Gambia in 2008.
Photo: Institute of Travel and Tourism biography · Image rights retained by source. Cropped or framed for display. AI-assisted resolution enhancement. View original photograph.
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